GoodFit Co.

Branding Case Study

GoodFit Co. is an inovative fitness and health startup serving California’s central coast. Their unique ethos and approach to fitness invites clients out of the four walls of the gym and into the beauty of the great outdoors.

Project Scope

KWD was lucky enough to be in on the ground floor as this company brought their vision and fitness philosophy, inviting us to serve as the brand architect and creative director. We coached the GoodFit team through some key discovery processes, helping them articulate their vaules and tell their story. The end result: a cleverly named company, complete with a fun and fresh brand that speaks to the core of their being.

We rolled out this full-fledge brand with a sharp logo, business cards, display banners, mobile friendly responsive website, t-shirts, print advertisements, and more.

View the live website: thegoodfit.co