Leader Breakthru

Leader Breakthru is a non-profit whose primary focus is coaching the development of leaders.

Project Scope

As a long-standing client, Leader Breakthru had grown clearer over the years about its vision, its methods, and who it was for—and the website hadn’t kept pace. The offering had also gotten deep: a wide range of resources and services, aimed at audiences who arrived with very different needs and very different vocabularies. The challenge was writing for all of them and for one of them at the same time.

The answer was a shift in posture. The old site was organized the way the organization was—here’s what we do, here’s how it’s structured—which asked every visitor to translate. We rebuilt it around what the visitor came to do, and let the organization’s role follow from there. That reordering changed nearly everything downstream: what belongs on which page, what comes first, what a section is even called.

The mark got the same treatment. Rather than start over, we drew on the existing logo and gave it new life, keeping what people already recognized while sharpening it around the idea at the center of the work: helping people move from where they are, to where they need to be.

Deliverables include the messaging philosophy itself, all site copy written to it, an updated logo, and a future-facing, mobile-friendly website with a robust e-commerce and online learning platforms.

View the live website: leaderbreakthru.com